Adobe Spark is an online software that helps users create graphics, videos, and web pages. With a multitude of themes, images, and fonts to choose from, Adobe Spark aid creatives with the use of templates and easy to create and edit designs, that expedite the publication process.
With the use of Adobe Spark, PR professionals can easily produce the latest content that can make a prominent impression on the public and solidify the brand. By using images, videos, and pages, PR professionals can create simple, creative marketing media, that are easily accessible for review and publish on-the-go.
Adobe Spark is a free online software with paid plans and tiered services. The Starter Plan gives users access to create from scratch or choose and edit one of the free templates. Other plans offered are Individual and Team. The Individual plan is offered with a 14-day free trial for $9.99/month, the Team plan does not offer any free trial and is $19.99/month.
The major difference between the Individual plan and the Teams plan is the ability to administer a team of people and licenses under one account.
The niftiest thing about Adobe Spark app is the range of access to files and projects within the app, and files on your phone and the cloud.
One downside of the app is the inability to create pages and video stories, which can only be accessed through the desktop version and their individual mobile apps. Spark Post only has access to media and graphic projects, that were made online and the Spark Post app.
Adobe Spark Pages and Adobe Spark Video does have individual apps of their own, which can also be downloaded as a bundle along with the Spark Post app.
For the purpose of this review, I am only focusing on the Spark Post mobile application.
Adobe Spark is an online software that can also be accessed on a mobile device via the Adobe Spark mobile applications bundle such as the Adobe Spark Post, Adobe Spark Page, and the Adobe Spark Video. The Adobe Spark Post mobile app can only create graphics and media to post for immediate review and publish. The desktop, online version of Adobe Spark has access to post, video, and page creation. All the creative necessities a PR Professional needs.
REFERENCES
Features: Adobe Spark. (n.d.). Retrieved from https://spark.adobe.com/features
Make Social Graphics, Short Videos, and Web Pages To Stand Out-In Minutes: Adobe Spark. (n.d.). Retrieved from https://spark.adobe.com/
Pricing: Adobe Spark. (n.d.). Retrieved from https://spark.adobe.com/ex/pricing/
Staff, S. (2018). Ready, Set, Launch: Every Piece of Content You Need to Get an Idea off the Ground: Adobe Spark. Retrieved from https://blog.adobespark.com/2017/10/10/every-piece-of-content-you-need-to-launch-a-business/
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